Global Brand Power: Leveraging Branding for Long-Term Growth by Barbara E. Kahn

Global Brand Power: Leveraging Branding for Long-Term Growth by Barbara E. Kahn

My rating: 3 of 5 stars

It was interesting, particularly when the book explains the reason why very important brand are so well known worldwide. It was not useful for me but maybe if you are a creative it can be very useful.

E' stato interessante, in particolare quando faceva esempi del perchè alcune marche sono così famose e riconoscibili in tutto il mondo. Non mi è stato particolarmente utile, ma se sei un cretivo di un'agenzia pubblicitaria il discorso cambia.

THANKS TO NETGALLEY AND WHARTON DIGITAL PRESS FOR THE PREVIEW

View all my reviews